CRO, analytics and Core Web Vitals
Conversion and Website Performance Optimisation
MindSnack improves the speed, clarity, accessibility, and conversion performance of existing websites. Analytics and user evidence guide focused changes to customer journeys, landing pages, forms, and technical delivery.
Service fit
Does the website need more traffic or a better experience?
When traffic already exists but inquiries remain weak, the priority may be message clarity, friction, trust, mobile usability, performance, or measurement rather than another traffic campaign.
Best for
When this service makes sense
Websites with slow Core Web Vitals, weak mobile usability, high landing-page drop-off, unclear calls to action, form abandonment, or unreliable analytics.
What is included?
- Analytics and tracking audit
- Core Web Vitals diagnosis
- Journey and landing-page review
- Accessibility and mobile usability checks
- Conversion hypotheses and experiments
- Implementation and impact measurement
Our process
Our optimisation process
A visible, accountable process keeps decisions clear and delivery moving.
- Verify analytics, conversions, traffic quality, and technical measurements.
- Review priority journeys across devices and traffic sources.
- Identify friction, uncertainty, performance bottlenecks, and missing trust signals.
- Prioritise changes by expected impact, evidence, effort, and risk.
- Implement and quality-assure the highest-value improvements.
- Measure the result and carry learning into the next cycle.
Engagement options
How is performance optimisation scoped?
A diagnostic sprint is usually the best starting point. Implementation can then be fixed-scope or ongoing, depending on the number of templates, technical constraints, and available traffic for measurement.
| Engagement | Best for | Scope |
| Diagnostic | Unknown bottlenecks | Analytics, UX, performance, prioritised roadmap |
| Implementation sprint | Clear priority issues | Design and technical improvements |
| Ongoing CRO | High-traffic funnels | Research, experiments, measurement |
Frequently asked questions
Direct answers about conversion optimisation.
What are Core Web Vitals?
Core Web Vitals are Google metrics for loading performance, visual stability, and interaction responsiveness. They are useful quality signals, but they should be improved alongside content clarity and customer outcomes.
Can a faster website improve conversions?
Often, yes. Speed reduces waiting and frustration, especially on mobile connections. The commercial impact depends on the original bottleneck and the rest of the customer journey.
What is conversion rate optimisation?
CRO is the structured process of understanding why users do or do not complete a valuable action, then improving the experience using evidence rather than guesswork.
Do we need expensive testing software?
Not always. Analytics, Search Console, form data, sales feedback, user interviews, and focused usability checks can reveal valuable improvements before advanced testing tools are necessary.
What is the next growth problem worth solving?
Share the goal, timeline, and current bottleneck. MindSnack will recommend a practical next step.